Privacy Policy

1. Purpose and Summary

This Privacy Policy (“Policy”) describes the privacy practices of Lineage Medical, LLC (“Lineage Medical,” “we,” or “us”) with respect to visitors and members (collectively, “you”) of its websites.  This Policy applies only to Lineage Medical and Lineage Medical’s websites that post this Policy (collectively, “Websites”).  This Policy does not apply to any other website, including websites that may be accessed via a hyperlink from our website.

2. Collection of User Data

When you visit our Websites, we may collect information about you or your activities on the Websites, including:

  • The time and date of your request
  • The unique Internet address of your server or computer
  • The browser and operating system you are using
  • Your geographic location
  • The pages that you view and information you download

We may use this information for several purposes, including: to facilitate effective operation of our Websites, to measure usage by users, to improve our Websites, to better tailor the features, performance, and support of the Websites, and to offer you additional information, opportunities, and promotions from us and/or our affiliates, partners, and advertisers.  To opt-out of certain uses of this information for marketing purposes, please notify us in accordance with Section 9 below.

3. Collection of Member Data

We may collect information about when you become a member of a Website, including your name, address, date of birth, email, education and specialties.  Because our Websites are designed to serve as communities of medical professionals, it is important that we have the ability to independently verify the identities of members and their information.  Accordingly, when you become a member of a Website, you consent to our using and sharing your information to contact third parties to obtain additional information about you.  For example, we may contact an educational entity to verify the accuracy of your member information.  Where possible, we may link your information with publicly available information about you, or information obtained from our affiliates or other Websites.

In order to facilitate interaction among our members, we may share your information with other members of our Websites.  We may also share the content that you post to the Websites.

We may use your information for several purposes, including sending personalized and general email, processing purchases of products and services, providing customer service, and running and implementing promotions from us and/or our affiliates, partners and advertisers.  To opt-out of certain uses of this information for marketing purposes, please notify us in accordance with Section 9 below.

4. Security and E-Commerce

Lineage Medical currently utilizes e-commerce functionality through PayPal.  In order to purchase products on the Website, the user will be required to enter personal and financial information through PayPal.  At no time does Lineage Medical request, collect, or store user credit card information within its own systems.

Information collected by Lineage Medical under this Policy is stored on secure servers, which are protected by industry standard security measures.  However, no security system is impenetrable, and these systems could become accessible in the event of a security breach.  We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you may use to send e-mails and submit information to us over the Internet.  You are responsible for ensuring that the computers, electronic devices and electronic communication methods you use will provide adequate security for communicating with us. 

5. Cookies

"Cookies" are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website.  In order to use our services offered on the Websites, your web browser must accept Cookies.  If you choose to disable Cookies, some aspects of the Websites may not work properly, and you may not be able to receive our services.

We may also enable advertisers and ad servers to promote third-party products and/or services by placing advertisements on our websites. These advertisers and ad servers may use Cookies, "Web Beacons" (which are usually small, transparent graphic images), or other technology in order to monitor information related to served advertisements.   This Policy does not cover the privacy practices of any advertisers or ad servers.

6. Disclosure Required by Law

We may release information to third parties to comply with valid legal requirements such as a law, regulation, search warrant, subpoena, or court order.

7. Disclosure in for Mergers and Acquisitions

In the event we enter a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your information may be among the assets transferred.  You acknowledge that such transfers may occur and are permitted by this Policy.

8. Disclosure to Contractors

Our operations and maintenance contractors may have access to your information in the course of providing products or services to Lineage Medical.  Access to your information by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for us.  We also contractually require that our operations and maintenance contractors (1) protect the privacy of your information in accordance with this Policy, and (2) not use or disclose your information for any purpose other than providing us with products and services.

9. Opt-Out Procedures

If you do not want to receive marketing promotions from us, or do not want us to share your information with our partners or advertisers for their own or joint marketing purposes, please email us at,, call (917) 903-5781, or write to: 

Lineage Medical, LLC

ATTN: Privacy

631 Chapala St.

Santa Barbara, CA 93101

However, although you may opt-out of the use and sharing of information for marketing purposes, we may continue to use information (1) for any purposes if the information does not contain data by which you can be personally identified (such as your name or street address) and (2) for non‑marketing purposes as such as those uses described in Sections 6-8 above and other business purposes, including processing, fulfillment, tracking, satisfying contractual obligations, and customizing your experience at the Websites.

10. Your California Privacy Rights

California law requires certain businesses to respond to requests from California residents asking about the disclosure of personal information to third parties for third party marketing purposes.  Alternatively, such businesses may adopt a policy of not disclosing personal information to third parties for marketing purposes if a California resident has opted-out of such information sharing.  We have an opt-out policy in place.  If you wish to opt-out of our sharing your information with third parties for their direct marketing purposes, please follow the instructions in Section 9 above.

11. Policy Changes

We reserve the right to alter this Policy at any time and without notice.  However, if we make any material changes that affect the uses of your information, we will post an alert on the Websites.  Continued use of the Website following notice of any such changes shall indicate your acknowledgment of such changes and agreement to be bound by the terms and conditions of such changes.