1. Purpose and Summary
practices of Lineage Medical, LLC (“Lineage Medical,” “we,” or “us”) with
respect to visitors and members (collectively, “you”) of its websites. This
Policy applies only to Lineage Medical and Lineage Medical’s websites that post
this Policy (collectively, “Websites”). This Policy does not apply to any
other website, including websites that may be accessed via a hyperlink from our
2. Collection of User Data
When you visit our Websites, we may collect information
about you or your activities on the Websites, including:
- The time and date of your request
- The unique Internet address of your server or computer
- The browser and operating system you are using
- Your geographic location
- The pages that you view and information you download
We may use this information for several purposes,
including: to facilitate effective operation of our Websites, to measure usage
by users, to improve our Websites, to better tailor the features, performance,
and support of the Websites, and to offer you additional information,
opportunities, and promotions from us and/or our affiliates, partners, and
advertisers. To opt-out of certain uses of this information for marketing
purposes, please notify us in accordance with Section 9 below.
3. Collection of Member Data
We may collect information about when you become a member
of a Website, including your name, address, date of birth, email, education and
specialties. Because our Websites are designed to serve as communities of
medical professionals, it is important that we have the ability to
independently verify the identities of members and their information.
Accordingly, when you become a member of a Website, you consent to our using and
sharing your information to contact third parties to obtain additional
information about you. For example, we may contact an educational entity to
verify the accuracy of your member information. Where possible, we may link
your information with publicly available information about you, or information
obtained from our affiliates or other Websites.
In order to facilitate interaction among our members, we
may share your information with other members of our Websites. We may also
share the content that you post to the Websites.
We may use your information for several purposes, including
sending personalized and general email, processing purchases of products and
services, providing customer service, and running and implementing promotions
from us and/or our affiliates, partners and advertisers. To opt-out of certain
uses of this information for marketing purposes, please notify us in accordance
with Section 9 below.
4. Security and E-Commerce
Lineage Medical currently
utilizes e-commerce functionality through PayPal. In order to purchase
products on the Website, the user will be required to enter personal and
financial information through PayPal. At no time does Lineage Medical request,
collect, or store user credit card information within its own systems.
Information collected by Lineage
Medical under this Policy is stored on secure servers, which are protected by
industry standard security measures. However, no security system is
impenetrable, and these systems could become accessible in the event of a security
breach. We cannot enforce or control the security of the computers, electronic
devices, or electronic communication method that you may use to send e-mails
and submit information to us over the Internet. You are responsible for
ensuring that the computers, electronic devices and electronic communication
methods you use will provide adequate security for communicating with us.
"Cookies" are small pieces of information that a
website sends to your computer’s hard drive while you are viewing a website. In
order to use our services offered on the Websites, your web browser must accept
Cookies. If you choose to disable Cookies, some aspects of the Websites may
not work properly, and you may not be able to receive our services.
We may also enable advertisers and ad servers to promote
third-party products and/or services by placing advertisements on our websites.
(which are usually small, transparent graphic images), or other technology in
order to monitor information related to served advertisements. This Policy
does not cover the privacy practices of any advertisers or ad servers.
6. Disclosure Required by Law
We may release information to third parties to comply with
valid legal requirements such as a law, regulation, search warrant, subpoena,
or court order.
7. Disclosure in for Mergers and Acquisitions
In the event we enter a business transaction such as a
merger, acquisition by another company, or sale of all or a portion of our assets,
your information may be among the assets transferred. You acknowledge that
such transfers may occur and are permitted by this Policy.
8. Disclosure to Contractors
Our operations and maintenance contractors may have access
to your information in the course of providing products or services to Lineage
Medical. Access to your information by these contractors is limited to the
information reasonably necessary in order for the contractor to perform its
limited function for us. We also contractually require that our operations and
maintenance contractors (1) protect the privacy of your information in
accordance with this Policy, and (2) not use or disclose your information for
any purpose other than providing us with products and services.
9. Opt-Out Procedures
If you do not want to receive marketing promotions from
us, or do not want us to share your information with our partners or
advertisers for their own or joint marketing purposes, please email us at, firstname.lastname@example.org,
call (917) 903-5781, or write to:
Lineage Medical, LLC
631 Chapala St.
Santa Barbara, CA 93101
However, although you may opt-out of the use and sharing
of information for marketing purposes, we may continue to use information (1)
for any purposes if the information does not contain data by which you can be
personally identified (such as your name or street address) and (2) for non‑marketing
purposes as such as those uses described in Sections 6-8 above and other
business purposes, including processing, fulfillment, tracking, satisfying
contractual obligations, and customizing your experience at the Websites.
10. Your California Privacy Rights
California law requires certain businesses to respond to
requests from California residents asking about the disclosure of personal
information to third parties for third party marketing purposes. Alternatively,
such businesses may adopt a policy of not disclosing personal information to
third parties for marketing purposes if a California resident has opted-out of
such information sharing. We have an opt-out policy in place. If you wish to
opt-out of our sharing your information with third parties for their direct
marketing purposes, please follow the instructions in Section 9 above.
11. Policy Changes
We reserve the right to alter this Policy at any time and
without notice. However, if we make any material changes that affect the uses
of your information, we will post an alert on the Websites. Continued use of
the Website following notice of any such changes shall indicate your acknowledgment
of such changes and agreement to be bound by the terms and conditions of such